When it comes to luxury brands, no one is stacking up brand ambassador deals quite like Kpop stars. While fashion influencers and supermodels are still pulling weight on the marketing front, more and more Korean faces lend their names and stardom to fashion houses' campaigns. But how can a still somewhat 'niche' market translate into

The summer has arrived in South Korea and the temperatures are set to break some seasonal records. And although monsoon season is nearing, everyone is making sure to follow this year's trends of Korean summer fashion. The pandemic had us adopt a more comfortable lifestyle. So, it is not entirely odd to see Koreans head

Chou Tzuyu captured our hearts ever since we first saw her in SIXTEEN. The Taiwan-born was only 16 years old at the time, making her one of the youngest contestants on the survival reality show. But her soft features and perfect proportions made her stand out, which eventually lead to her inclusion in the debut

The world of South Korean fashion that we have grown to love has come a long way. History and cultural influences have played major roles in the evolution of Korean fashion, and societal progress seems to dictate trends. From the traditional hanbok dating back to the Joseon era, to its reimagination over the years and

The Kpop harness trend is one that is constantly recycled and never really feels out of place. It is a popular performance accessory that aids style cohesion for the different outfits Kpop group members wear. Unlike the practical use that activities like bungee jumping or rock climbing attribute to a harness, Kpop uses it merely

If you are a Kpop stan, you have surely watched your fair share of music videos, chart performances, and fancams. It is also very likely that you have stopped to wonder what kind of bras do Kpop idols wear - especially if you are a girl. One of the main characteristics of Kpop performances, and

Have you ever wondered how idols manage to stay so impeccably dressed? Even when off the stage, we see Kpop idols get snapped wearing designer clothes and accessories, matching sets, and enviable pieces from head to toe. It would be too naive to assume that they all have an incredible fashion sense. Although some are

At some point or another, we have all envied Kdrama fashion and applauded characters for their incredible fashion sense. Some of us might even end up questioning whether every Korean person has a dream wardrobe and impeccable fashion sense. And while that part is certainly... questionable, it should come as no surprise that what we

It's hard to pinpoint exactly when the change began, but South Korean fashion is becoming less and less conservative with each passing season. This spring, we will likely observe the trend, and see how Kpop and Kdrama fashion are updating with it. Streetwear has decidedly taken off over the past few years. Just as big

Every girl or boy group has at one point plastered on dubious amounts of eyeliner, black clothing, and leather accents. But can a Kpop dark concept be reduced to only an aesthetic or does it go further than that? How does it come about and which Kpop idols are best known for dominating the dark